The Traffic Scripts section is used to integrate third-party tracking and analytics tools into the booking engine.
Path:
Go to Booking Engine (BE) Tab
Click on Settings
Select the Traffic Scripts tab
Key Fields
Google Analytics / E-commerce ID – Tracks user activity and bookings.
Google Ecommerce Domain Name – Ensures accurate ecommerce tracking.
Google Adwords Conversion ID & Label – Tracks Google Ads conversions.
Google Tag Manager ID – Manages multiple tracking scripts centrally.
Sojern Script IDs – Enables Sojern campaign tracking.
Floodlight Tags – Supports advanced Campaign Manager tracking.
Facebook Pixel ID – Tracks Facebook and Instagram ad performance.
Glop ID – Used for Glop tracking integration.
Triptease Tracking – Tracks rate parity and performance.
Per Night Rate – Tracks pricing per night.
Hits / GTM with Metagenius – Used for custom tracking setups.
Important
This section is for informational purposes. Any configuration changes or updates must be handled by the Support Team.
Summary
Traffic Scripts centralize all tracking integrations. Proper setup ensures accurate reporting and better marketing insights.