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Google Hotel Ads

Google Hotel Ads displays your property’s real‑time rates and availability across Google Search, Google Maps, and Google Travel, helping travellers compare options and book directly with you.

Updated over a week ago

Google collects live pricing and availability through your connected partner (such as your channel manager or booking engine), allowing your property to appear where travellers are actively searching.

Requirement:

  • An active Google business listing

  • Get Google set up on STAAH.

To know more, please get in touch with our team

Setup:

1. Prerequisites

1.1 Google Requirements

  • Active Google Business Profile (GBP).

  • Active Google Ads account linked with GA4 (Google Analytics 4).

  • Acceptance of all STAAH integration invites sent to the property’s registered Gmail account.

1.2 Booking Engine Requirements

  • Active STAAH Booking Engine (BE).

  • Functional and live landing page.

  • Correct rate and availability mapping configured.


2. Campaign Setup Details (Handled by STAAH)

  • A Conversion / Purchase Event will be created by STAAH to enable conversion tracking, and the property will be linked to this event.

  • The respective Property ID will be linked to the Hotel Center under STAAH’s Master Account for integration.

  • Only one Property ID can be mapped per campaign.


3. Post‑Setup & Handover

  • Once setup and linking are completed, the campaign will be handed over to the property.

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  • The property can rename, edit, manage budgets, manage bidding, and optimize the campaign from their end.

  • STAAH’s role is limited to integration and technical setup; ongoing campaign management is the property’s responsibility.

Kindly note that once the setup is processed, it will take 14 working days to be completed.

Points to be noted:

  1. STAAH maintains its own Hotel Center account; however, STAAH does not own or control the Hotel Center accounts of individual properties or groups.

  2. STAAH does not access or grant access to any property Hotel Center accounts. Read‑only access may be provided to the Product Specialists team if required.

  3. For properties not using STAAH for Hotel Ads, the property must send a link request from their Hotel Ads account to STAAH’s Hotel Center Account ID: 100215033. STAAH will manually approve the request only for the specific STAAH Property IDs submitted by the property.

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