Key Features of Google Listing:
Displays your property in Google Hotel Search under the free listings section.
Shows real-time rates and availability pulled directly from your Booking Engine.
Supports click-throughs to your booking page or auto-redirects to a preferred URL
Helps improve your ranking based on:
Pricing competitiveness.
Click-through rates.
Landing page experience.
Before activating Google, here are some pre-requisites:
Property name on STAAH and Google business profile should be same.
Property address including street name and phone number on STAAH and Google business profile should be same.
The location of the property/maps including latitude and longitude should be updated on STAAH profile accurately.
If the property is a VR or holiday rental - Google will not work for those properties.
For group properties ensure the telephone should be different for each individual property.
The maximum rate permitted is 10,000 USD per night.
Https://support.google.com/hotelprices/answer/9970971?hl=en The link has a list of Hotels and VR properties. Please note that google and Channel Manager connection will not work if the property is a VR or comes under the VR list provided by Google.
How to enable Google Listing
Navigate to Channel Tab.
Login to extranet > Channels > SwiftBook > Meta Partners > Google Listing
Select MC and enable Multi Currency support. If required
Review and Accept Terms & Conditions, Choose your preferred selling currency for Google.
Save your changes to activate the listing.
Note: Google also has the provision to pass the favicon updated in Channel manager to be sent to Google listing. But there are few guide lines.
Icon guidelines
Make sure your icons meet the following requirements before uploading:
Resolution of at least 72x72 pixels and no more than 1200x1200 pixels
Square dimensions only (1:1)
No more than 3 text characters per icon
PNG format
Transparent or on a non-white background
No alcohol, violence, or sexual content
Must match the favicon or artwork on the advertiser’s final URL
Note: Properties using Google Listings - the smart pricing will not work if there is a negative value in the surcharge, as Google doesn't support it.
Best practices
Ensure rate accuracy and dynamic pricing to stay competitive.
Keep availability updated to avoid missed opportunities.
Use a clean, mobile-friendly landing page for a better guest experience.
Enable multi-currency support if targeting international guests.
Google Business Profile Best Practices
We’ve received updated guidance from our Google Account Manager on best practices for optimizing Google Business Profiles.
This information can be shared with customers who are looking to improve their property’s visibility and performance on Google.
Helpful resources: