Booking.com Market Insights help you understand traveler behavior in your region. This data allows you to tailor your pricing, restrictions, and promotions to attract more bookings.
Benefits of Booking.com Market Insights
• Quick overview of guests' search information.
• View booking window.
• View traveller type (family, international etc.)
• View devices used by bookers.
• View the guest country of origin.
• View popular cancellation policy.
• Put in place restrictions or deals that will target these bookers.
View Booking.com Market Insights on STAAH
You can watch the following video, STAAH Max V2 - What is Booking.Com - Market Insights?, and follow the steps below.
Steps to Access Market Insights
Below are the screenshots for reference.
Log in to the MAX extranet.
From the side menu, click Reports.
Go to Opportunities and select Market Insights.
Review the data provided by Booking.com.
What You Can View in Booking.com Market Insights
Booking window: How far in advance are travelers searching.
Traveller type: Whether guests are solo, families, or groups.
Domestic vs. international: Origin of travelers searching in your region.
Device usage: Mobile, desktop, or tablet.
Top 5 countries: Where most searches are coming from.
Cancellation policy trends: Popular cancellation preferences.