STAAH Max provides a wide range of reports to help properties monitor performance, optimise pricing, and plan marketing strategies.
Insights and Reports Tab - Reports Overview
Insights Tab
Business Overview: Shows production over the last two weeks with customizable date ranges.
Channel Insights:
Booking Report: Displays confirmed bookings by channel.
Availability & Rate Report: Shows availability and rates for selected dates.
Room Type Wise Booking Report: Breaks down bookings by room type.
Promo Code Production Report: Tracks bookings made using promo codes.
BE Package Production Report: Shows earnings and booking volume from Booking Engine packages.
Lead Time Production Report: Indicates how far in advance guests are booking.
Booking Extras Report: Tracks performance of add-ons.
Channel Rates Report: Displays rates and restrictions per room/channel.
Note: Cancelled bookings are excluded from Channel Insights to maintain accuracy in production data.
General Tab
Booking Report: Shows revenue sources, room nights, and booking channels.
Base Rate Data Report: Displays room types, rates, and restrictions.
Channel Rates Report: Overview of availability, rates, and restrictions per channel.
Room Revenue Report: Day-wise breakdown of bookings and revenue per room type.
Room Type Wise Booking Report: Highlights popular room types and revenue.
Rate Plan Production Report: Shows performance of rate plans on OTAs.
Lead Time Production Report: shows whether bookings convert better at shorter or longer lead times.
Guest Report: displays all guest details and their complete booking history.
Booking Cancellation Report: lists all cancelled bookings by arrival date or cancellation date.
Matrix Production Report: shows a quick snapshot of your property's revenue and occupancy performance.
Booking Engine Tab
Booking Extras Report: shows all add‑ons booked and how they perform.
BE Package Production Report: shows revenue and bookings for each package.
Promo Code Production Report: shows revenue and bookings for each promo code.
BE Analytics: shows visitor traffic and conversion through the Booking Engine.
Newsletter Subscription Report: shows guests who subscribed to your newsletter.
Opputunities
Booking.com Opportunities: lets you view and action Booking.com’s recommended opportunities directly through STAAH.
Market Insights: shows what travellers are searching for in your region on Booking.com.
Tips
Tip: Use the Lead Time Report to plan promotions for early or last-minute bookers.
Tip: Analyse the Promo Code Report to evaluate marketing campaign effectiveness.
Tip: Use the Room Revenue Report to identify high-performing inventory.