You now have the ability to manage this directly within the Channel manager
Benefits?
• Quick overview of guests search information
• View guests searched booking window
• View traveller type (family, international etc)
• View devices used by bookers.
• View guest country of origin
• View popular cancellation policy
• Put in place restriction or deals that will target these bookers
Where?
Navigate to Market Insights
• Login to extranet > Reports > scroll to or select Opportunities > Market Insights
• Once select you will see data provided by Booking.Com
Understanding market insights:
• Book window: Days in advance travellers searching before their stay
• Traveller type: Understand the type of travellers searching for accommodation in your region (i.e single or group traveller)
• Domestic and International Travellers: Identify domestic and international travellers searching for accommodation in your region
• Device: See the device used by travellers when searching for accommodation in your region.
• Top 5 Countries: Guests from these countries are searching for accommodation in your region.
• Cancellation policy: Understand the cancellation policy travellers are choosing.