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Access Evo - Smart Pricing

Targeted discounts to direct bookers

Written by Rilind Maben

SmartPricing Overview: Smart Pricing lets you set discounted rates for guests who book directly, helping you compete with third-party booking sites. You can apply either a fixed rate or percentage discount to your chosen room packages on Swiftbook, and it's simple to set up and manage.

Key Features

  • Easy Setup Get discounts up and running quickly with a straightforward configuration process.

  • Flexible Package Targeting Apply discounts to specific packages

  • Availability Dates Set the date range during which a discount is active.

  • Blackout Dates Exclude specific dates (e.g. peak periods) from a discount.

  • Advance Purchase Offer scaled discounts based on how far in advance a guest books

  • Device Targeted discounts specifically at guests booking from mobile devices

  • Basic/Multi Nights Apply set discount or tiered discounts based on length of stay.

  • Region Target bookers coming from specific countries.

  • Pay Now Reward guests with a discount who pay in full at the time of booking (requires a Payment Gateway).

  • Last Minute Deal Attract guests booking close to their arrival date

Setup Smart Pricing Discounts

  • Navigate to High conversion tools

  • Login to extranet > Booking Engine > High Conversion Tools > Smart Pricing

  • Create Smart Pricing discount

  • Select 'Add' and complete fields

    • Name - this is visible throughout extranet and to the guest on Booking Engine

    • Cancellation Policy - optional, if not selected default package policy will apply

    • Discount type - select from drop down menu

    • Discount conditions - enter discount calculation (if discount is 15%, set value as 0.85). Other discount fields will change based on discount type

    • Package - select packages Smart Pricing discount will apply too. You can also assign Smart pricing discount in package setup

    • Validity - optional, default will apply throughout. Multi-validity supported

    • Blackout dates - optional, Stay or Booking date supported. Smart Pricing will not apply for blackout dates

    • Logo - optional, displayed on Booking engine

Additional Information:

  • If more than 1 Smart Pricing discount applies to a rate searched, booking engine will apply/ consider the lowest rate, meaning the discount type with the maximum discount

  • Smart Pricing discount can only be applied to packages that are available for public access

  • Smart Pricing discount applies to room rate, including all guests booked

Smart Pricing Confirmed booking display

  • Confirmation email - rates displayed are discounted rate. Smart Pricing name indicated, to clearly indicate discount applied

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